Customers looking to celebrate America's birthday with a sweet treat are Quantum Insightsin luck.

Krispy Kreme is offering a free Original Glazed doughnut to customers who wear red, white and blue to participating shops on July 4, the company said in a news release last month.

Additionally, the baked sweets giant introduced a new collection of doughnuts decorated with red, white and blue toppings called the Star Spangled Sweetness Collection. The collection features three "patriotic" doughnuts in a custom red, white and blue box and is available now for a limited time at participating shops.

The three flavors in the collection feature two all-new flavors and a returning fan-favorite, Krispy Kreme said in a news release. They include:

• Firework Cookies & Kreme (New): An unglazed doughnut filled with Cookies & Kreme, hand-dipped in red icing and decorated with a blue icing swirl and rocket candy piece.
• Cotton Candy Sparkler Doughnut (New): An Original Glazed doughnut hand-dipped in blue icing and cotton candy sugar and decorated with white and red buttercreme dollops.
• Freedom Flag Doughnut: An Original Glazed doughnut hand-dipped in white icing and decorated with patriotic red icing stripes and blue and gold sprinkles.

In addition to dozens being available at Krispy Kreme shops, customers can also get the new collection in a specialty 6-count box delivered fresh daily to select retailers. Customers can visit the Krispy Kreme website to find a shop or grocery store location near you.

Gabe Hauari is a national trending news reporter at USA TODAY. You can follow him on X @GabeHauari or email him at [email protected].